Westward Studio Westward Studio

Breaking Out of the Gray Square: How Westward Studio is Designing Beyond the Norm

The landscape of art and design is known to be a fleeting environment where time is telling and what goes over one person’s head or beyond their scope is another’s bread and butter. Colorful, saturated and full of niches and established categories alike,  art and design is a domain refreshed by current innovations and trends which more often than not require space and time apart to be viewed objectively.

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Westward Studio Westward Studio

Brand Identity: What is it, and How to Make the Investment & Multiply It

Unveil the power of professional branding in our latest blog. Learn how to make a strategic investment that multiplies over time, elevating your business to new heights. Discover the secrets of commanding premium prices, building trust, and expanding your reach. Don't miss your chance to create a brand that reflects your unique identity. Explore the world of brand identity with Westward Studio.

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Brand Identity, Graphic Design, AI Kristie Boyd Brand Identity, Graphic Design, AI Kristie Boyd

Branding with AI as a Partner, Not a Rival - Why Clients Still Crave the Human Touch

Artificial intelligence (AI) has intrigued and concerned the graphic design world. While AI offers efficiency, it can't match the originality and emotional connection human designers provide. The human touch, including soft skills like understanding client needs and delivering personalized designs, is irreplaceable. Clients crave the expertise and human-centered approach that only human designers offer. Let's embrace the partnership of AI and humans, recognizing the unique value human designers bring to the table.

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