Grüve

At Westward Studio, we had the privilege of bringing Grüve to life—a brand dedicated to holistically healing PCOS and other ailments through science-backed supplements.

Our mission was to position Grüve as a guiding light in the wellness industry: a trustworthy, calming presence in a sea of health buzzwords.

We aimed to make Grüve feel like a guru, offering a guiding hand and expert knowledge to those seeking better health. Our design approach focused on simplicity, warmth, and earthiness, embodying a sense of freedom and groundedness. Through meticulous brand and visual identity, coupled with thoughtful web design and development, we crafted a cohesive and inviting brand experience.

Partnering with Basin Visual Media for photography and videography, we ensured that every visual element resonated with the essence of the Grüve girl—the woman who takes her health into her own hands, refusing to let her ailments control her. We believe our combined efforts have fully captured this empowering spirit, making Grüve a beacon of hope and guidance for its audience.

By effectively communicating the science behind Grüve and supporting their product launch, we succeeded in creating a brand that stands out in the wellness industry, offering holistic solutions and a trusted, calming presence.