MJ CONSULTING - AUSTIN, TEXAS
Helping Non-Profit Organizations Catalyze Real-World Change
Year: 2023
Industry: Consulting & Grant-Writing
Personality Traits: Empathetic, Powerful, Bold, Lively, Hopeful, Optimistic
Scope of Work: Brand Identity, Web Design, Web Development
Words Are Power.
When MJ Consultancy approached us, they were seeking a brand and website presence that spoke fluently to their audience of change-makers and big-thinkers. While MJ Consulting excels in securing funding in social, economic and animal welfare, inequitable practices in education, and homelessness; their branding and digital presence was, to put it bluntly, lacking in the same enthusiasm. Our journey with MJ Consulting began by delving deep into the strategy of identifying these change-makers and embarking on a mission to emphasize the profound significance of impactful language in grant-writing. Armed with a refined arsenal, we seamlessly merged elegant aesthetics with compelling content, all meticulously orchestrated to harmonize with their mission of catalyzing transformation. In our collaboration with MJ Consulting, we didn't simply design a logo, we came up with a brand and website that accomplished their goals, and crafted a digital masterpiece that serves as a beacon for progress.
Extending an Olive Branch
Our challenge with MJ Consulting was to create a logo that showed off their professional, but passionate and giving attitude. MJ Consulting secures funding for all types of organizations - meaning we didn’t want to pigeon-hole the logo into one box. We decided on an olive branch, a symbol of making a peace offering in the spirit of conciliation.
Brand Marks, Logo Marks, Icons
Typography Suite
COLOR PALETTE
Creative Direction: Impactful Collage
One of our main goals when working with MJ Consulting was to create a visually interesting brand that communicated impact and conveyed a sense of accomplishment, hope for the future, and positivity. When it comes to consulting, it’s no secret that some choose to take a more…we’ll just say it…boring route. We wanted to add a little bit of spice and spunk to MJ Consulting’s brand, while still maintaining that genuine personality. We chose to do this through impactful collages. MJ Consulting was sent off with a suite of collages to use for their social media and blog post covers. Pictures are worth a thousand words, so our collages full of hopeful messages, symbolism of peace, fighting for good, and the human experience felt just right for this project.
Web & Digital Presence
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
