PACKAGING WITH PURPOSE

At Westward Studio, we are thrilled to present our diverse array of design concepts for Coffeebar's Vertical Reserve coffee line. Our team has meticulously crafted unique packaging for each blend, showcasing the distinct characteristics of the coffee and its cultural origins.

Starting with the Keramo Village, Ethiopia blend, we aimed to capture the essence of Ethiopia's rich heritage. Drawing inspiration from the country's flag, we artfully incorporated its vibrant colors into the packaging design. The flag's symbol, representing both the vertical sourcing process and the connection from sky to earth and finally to our hands, acts as a visual centerpiece. This evocative imagery serves to remind coffee lovers of the meticulous care and devotion that goes into each bean's journey, from cultivation to the final cup.

For the Umoja Batwa blend, we sought inspiration from the incredible biodiversity of the Democratic Republic of Congo (DR Congo). These safari-inspired elements not only accentuate the product's origin but also foster a sense of adventure and exoticism that coffee enthusiasts are sure to appreciate.