Monster + Ghost Luxury Home Fragrances
Made for people moved by art, luxury, and culture.
Year: 2021
Industry: E-Commerce
Personality Traits: Bold, Luxury, Street, Artisanal, Modern
Scope of Work: Brand Identity, Web Design & Development, Packaging, Photography/Videography, Social Media Management, Copywriting
The problem: A vision without proper execution.
Monster + Ghost approached us with a stunning amount of ideas and long-term goals, but owner Spencer was struggling with refining & implementing the vision. With a website lacking in sophistication & user-friendliness, an uncoordinated social media feed and an unclear brand identity, we were ready to kick it into high-gear. We went for a comprehensive approach, from creating a full brand identity to building a website, e-commerce store, designing the packaging, taking product photography, providing ongoing social media management + graphic design, and copywriting - which led us to bring all of those messy brainstormed ideas into fruition in a clear & concise way.
The Brand Identity: A full Sensory Experience
-
Visually appealing graphics, incorporating artist features, prints for sale on the site, video montages, and attention-grabbing content.
-
Luxury home scents in the form of candles & incense that awaken the senses with hand-dipped and organic ingredients.
-
Taste + smell are inherently tied together, so Monster + Ghost uses fresh ingredients to incorporate into the scents to cultivate stimulation for both your taste and smell.
-
“Soundwaves” : Each month Monster + Ghost produces a new curated playlist with it’s own QR code that comes with each product, to be turned on and enjoyed while lighting up an incense stick or candle. Youthful blends of good vibes and laid-back tunes make for the perfect fusion of tunes to enjoy with the scents to get the most out of each product.
-
It’s no secrete that Monster + Ghost is seductive by design, we’ve capitalized on the idea of incorporating “touch” as one of the senses Monster + Ghost evokes by using sensual & seductive vocabulary & imagery.
The Website
Functional, Inventive, Artful
FUNCTIONALITIES:
E-COMMERCE STORE, VIDEO INTEGRATION, CONTACT SUBMISSION, SPOTIFY PLAYLIST INTEGRATION, FAQS, SHIPPING & RETURNS, ABOUT, SUBSCRIBERS + E-BLAST SETUP, ANIMATIONS, CUSTOM CODE
We created a website for Monster + Ghost that accurately reflected their goals & ethos. With a high-end luxurious design paired with a fully-functional e-commerce platform for both mobile & web, Monster + Ghost was finally able to fulfill orders for the masses. Monster + Ghosts new website brings the perfect mix of street culture and high-end exclusivity for the modern & trendy consumer.
Social Media Management & Content Creation through branded photoshoots
Copywriting to Stimulate the Senses
“Monster + Ghost is a collective of high-quality goods made for people moved by art, luxury, and culture. Monster + Ghost is not just a product, it’s a sensory experience; elusive in nature and experimental by design. When high-end exclusivity meets urban expression, Monster + Ghost is at the crossroad. Spencer Phillips, the CEO and visionary behind Monster + Ghost, spent his childhood learning the ways of perfuming in Venice beach under his father’s tutelage. With extensive knowledge for the craft paired with an eye in bold aesthetics, Monster + Ghost was born - with the perfection fusion of seduction & sophistication, with the help of his two dogs, Monster and Ghost, of course”
“The year is 1988 and people are eagerly headed to the cinemas to watch Beetlejuice, Die-Hard, and Rainman. Rick Astley just released “never gonna give you up”, and the world is collectively introduced to the rick roll. Our CD players are stocked with N.W.A’s Straight Outta Compton, Eazy-E’s Eazy-Duz-It, and Run D.M.C.’s Tougher Than Leather. Not only was the CEO of Monster + Ghost, Spencer Phillips, born this year, but pop culture was booming, too. The legendary year of 1988 deserves special recognition, so we dedicated a unique fragrance to it.”